Data & Intelligence
A number is only useful if it can change a decision.
We build and simplify the measurement stack, from GA4 and GTM through KPI design, attribution, dashboards and marketing automation. We start by asking which decisions need data, then design the tracking that feeds them. Personal data handling gets addressed at the start of the setup, not after someone raises a concern.
How it connects
KPIs come straight from the business objective set in strategy work, which puts media, search and sales on the same scoreboard. Tag and GA4 setup happens with the engineers, and CRM connections happen with the sales team. Attribution then shapes how the media budget gets split, dashboards set the agenda for leadership meetings, and marketing automation tells the content team which message goes out and when.
When it is the right choice
- Teams bring different numbers to the same meeting and the hour goes to arguing about them.
- GA4 is installed, but nobody fully trusts it.
- Leadership wants to see how marketing spend shows up in revenue.
- Customer communication runs by hand and no longer keeps up.
Before we work together, let's think together.
Requests are answered by the founder.