Small Businesses
We work with owner-run businesses that have no marketing team, starting with what to do first and what to leave alone for now. This is not an enterprise program cut down to size, it is a short list that fits into one person's week. The regulatory notes below are general information as of October 2026: rules change, and specific cases need counsel.
If customers look for you nearby, start with your Google Business Profile: correct name, address, phone, hours and a few real photos. It costs nothing and usually takes about an afternoon. If customers find you from other cities, start with one page that says what you do and how to reach you.
A new logo, an account on every platform, a monthly SEO retainer, a complicated CRM, a blog calendar. None of these are bad ideas. They are just early. Before you start anything, ask whether it could make the phone ring in the next three months.
You need a few pages that say what you do, who it is for, where you are, how pricing works and how to get in touch. They should load fast on a phone and let people call or message with one tap. Everything else can wait until the business asks for it.
You do not need a dashboard. Ask every new customer how they heard about you and write the answer down. At the end of the month, count the calls, messages and form entries. A few months in, your own notes will show you what works.
AI can save you real time on quotes, product descriptions, review replies and emails. Read everything before it goes out, especially prices, dates and promises. Keep customer names, phone numbers and health or payment details out of these tools.
This section is general information, not legal advice. Rules change, so check specific cases with your counsel.
Campaign texts, emails and similar commercial electronic messages require prior consent. Senders must register with İYS, Türkiye's message management system, and consents not recorded there are treated as invalid. You can message tradespeople and merchants without prior consent, but only after adding their addresses to İYS and checking they have not opted out. Payment reminders and delivery notices do not need consent, but they cannot carry promotion.
Source: Law No. 6563 on the Regulation of Electronic Commerce, Arts. 6 and 8 (mevzuat.gov.tr); Regulation on Commercial Communications and Commercial Electronic Messages, Arts. 5, 6 and 7, as amended in Official Gazette No. 30998 of January 4, 2020 (resmigazete.gov.tr)
Businesses with fewer than 50 employees a year and an annual balance sheet total under 100 million Turkish lira are exempt from registering with VERBİS, the data controllers' registry, as long as their main activity is not processing special categories of data. Those who do not keep balance sheet books look at employee count alone, and much lower thresholds apply if special category data is your main activity. The exemption covers the registry and nothing else: if you collect customer details, you still have to say who you are and why you need them.
Source: Personal Data Protection Law No. 6698, Arts. 10 and 16 (mevzuat.gov.tr); Personal Data Protection Board Decision 2025/1572, Official Gazette No. 33034 of October 1, 2025 (resmigazete.gov.tr); Authority announcement of January 12, 2026 (kvkk.gov.tr)
Do not tie “we will reply to you” and “we will send you campaigns” to a single checkbox. Türkiye's Personal Data Protection Board found that bundling unlawful in one decision, and a March 2026 principle decision requires the privacy notice and the explicit consent text to be separate. Cookie rules depend on purpose: the Board has found a non-essential analytics cookie unlawful without consent, while the Authority's July 2025 guide treats first-party analytics separately under narrow conditions. Please review the tools on your site against this with counsel.
Source: Personal Data Protection Board Decision Summary 2024/1361 (kvkk.gov.tr); Principle Decision 2026/347, Official Gazette No. 33203 of March 24, 2026 (resmigazete.gov.tr); Guide on Cookie Practices, July 2025 (kvkk.gov.tr)
A discount ad must state the previous price and the campaign dates. For goods, the previous price means the lowest price in the 10 days before the discount. Influencers who post in exchange for a product or service must mark the content with “Reklam” or “Tanıtım,” the Turkish words for advertisement and promotion. If you use AI-generated characters that cannot be told from humans, you must say so clearly, and you cannot run an ad in which a digital copy of a real person falsely recommends you.
Source: Regulation on Commercial Advertising and Unfair Commercial Practices, Arts. 14, 18(8), 23/A and 27(12), Official Gazette No. 33297 of July 1, 2026, in force since August 1, 2026 (resmigazete.gov.tr)
If contracts are formed on your website, you have to tell buyers up front who you are, what steps the contract involves and what your privacy rules are. Consumers must be informed before a distance purchase, and the rules on the right of withdrawal apply. Adding a cart is more than a technical step, so have counsel read your terms before you start selling.
Source: Law No. 6563 on the Regulation of Electronic Commerce, Art. 3 (mevzuat.gov.tr); Consumer Protection Law No. 6502, Art. 48 (mevzuat.gov.tr); Distance Contracts Regulation (mevzuat.gov.tr)
We talk through your business, how customers find you and how many hours a week you really have, then write a short list of priorities. It says what to do and also what to leave alone for now.
We handle a few fast-loading pages together with a correct business listing. The aim is something simple enough that you can keep it updated without calling us every time.
If people really do search for what you offer, we set up a limited test for one area and one service. If it does not work, our advice is to stop rather than spend more.
We show you, hands-on, how to manage your local listings, read simple numbers and use AI without putting customer data at risk.
Often not yet. If your profile, your site and your response time are not ready, ads only make those gaps more expensive. Once they are, and people really are searching for what you do, a test limited to one area and one service can make sense. Set a spending cap and an end date before you start.
Not always, and it may not be your first job. If you work locally, a proper business profile is a fine start. If customers research you, ask for quotes or find you from other cities, a small, decent site soon becomes necessary.
No. Pick the one channel your customers really use and a pace you can keep. A few honest posts beat an account abandoned after three weeks.
Not always, and we would rather say so at the start. If a profile cleanup or a few hours of work would fix the problem, we will tell you that. If we do work together, we keep the scope as narrow as the job allows.
Requests are answered by the founder.