Legal
We work with law firms, in-house legal teams and legal technology companies on corporate communications, websites, search visibility and product development. For lawyers specifically, Fratres Teknoloji runs Hukukçunun Ajansı, a digital reputation agency built around the profession's advertising rules. The regulatory notes below are general information as of October 2026: rules change, and specific cases need counsel and, for lawyers, their bar.
This section is general information, not legal advice. Rules change, so check specific cases with your counsel.
Lawyers may not take any step that could count as advertising in order to win work, and signs and printed materials may carry no descriptor beyond the title of lawyer and academic titles. The ban also covers joint law offices and law partnerships. The details are set by a regulation of the Union of Turkish Bar Associations (TBB).
Source: Attorneyship Law No. 1136, Art. 55 (mevzuat.gov.tr)
The regulation limits website content to a set list: names, academic titles in law, photo, the firm's registered name, bar and TBB registration numbers, the date the lawyer entered practice, university, foreign languages, office address and contact details. References and information about clients cannot be shared. A firm may describe the fields it works in, as long as this does not imply specialization.
Source: TBB Advertising Ban Regulation, Art. 7(d), as amended in Official Gazette No. 32627 of August 9, 2024 (resmigazete.gov.tr)
Directing code, keywords, subdomains, page addresses or similar methods may not be used to climb search results in pursuit of work, in a way that creates competition among colleagues. Redirecting shortcuts are also barred, and lawyers may neither place nor accept advertising on online platforms. For that reason, we do not recommend paid search or paid social for firm marketing.
Source: TBB Advertising Ban Regulation, Art. 7(e), as amended in Official Gazette No. 32627 of August 9, 2024 (resmigazete.gov.tr)
Posts that advertise a lawyer's life, earnings or professional activity in connection with their professional identity are not allowed. Past or current cases cannot be showcased in a way that could amount to advertising, and lawyers cannot act as a party's spokesperson. Publishing general, abstract information in order to win work is prohibited too, so any content plan needs checking against the practice of the lawyer's own bar.
Source: TBB Advertising Ban Regulation, Art. 7(b) and (c), as amended in Official Gazette No. 32627 of August 9, 2024 (resmigazete.gov.tr)
A breach leads the bar to open a disciplinary investigation on its own initiative. A provision added in May 2026 set up a five-member center within the TBB to track advertising ban violations. It identifies alleged breaches across written, audio, visual and online media and sends them to the relevant bar.
Source: TBB Advertising Ban Regulation, Arts. 12 and 12/A, Official Gazette No. 33241 of May 2, 2026 (resmigazete.gov.tr)
Whether the matter is a divorce or a corporate mandate, most people ask someone they trust before they go online. The website then does a different job: it confirms the lawyer's name, bar registration, practice areas and office details. Build it to be verified, not to persuade.
Someone facing a criminal charge decides quickly and under stress. A company picking outside counsel works through shortlists, proposals, conflict checks and procurement. A site that speaks to both in one voice tends to serve neither well.
The advertising ban exists to protect the dignity of the profession and to limit competition among colleagues. A loud tone invites disciplinary trouble, and it also reads as a warning sign to the clients a firm wants most. In law, seriousness is part of the service.
When a firm or legal department buys software, a partner or general counsel typically decides alongside someone from IT or security. One is thinking about professional duties and confidentiality, the other about data security and integrations. The product story has to satisfy both.
We build a fast, orderly, accessible website limited to what the regulation permits. On the search side, the goal is technical health and making sure people who look up the firm by name find accurate information, not chasing positions. Identity work respects the limits on signs and documents, including the bar on registering a trademark that covers legal services.
For companies building legal software, we shape positioning, market entry and a content plan aimed at the people who decide. Product marketing for a non-lawyer company differs from firm marketing, but the product should never look like it is giving legal opinions. If lawyers are among the founders, the question needs a separate look.
We give partners a shared language, a consistent presentation standard and internal communications that work. For press relations, we draw a frame that keeps case and client details out and stops short of speaking for a party.
Files, calendars and client communication get organized through custom software, integrations and automation. Confidentiality duties and data protection rules shape the architecture from the first day.
No. We do not run online ads or sponsored content for lawyers. Firm work covers identity, websites, technical foundations and content that stays inside the regulation. For lawyer-specific projects we work through Hukukçunun Ajansı (hukukcununajansi.com), which Fratres Teknoloji operates.
It can, which is why the distinction matters. The regulation bars code, keywords and similar methods aimed at climbing search results to win work in a way that creates competition among colleagues. A site being technically healthy, fast and accessible is a separate matter. Where the line falls depends on the specific content, and the final word belongs to your bar.
The regulation does not allow references or client information to be shared, and it bars showcasing past or current cases in a way that could amount to advertising. We advise keeping this material off a firm's website.
The ban is aimed at lawyers, joint law offices and law partnerships, so a non-lawyer software company mainly answers to general commercial advertising rules. Even so, giving opinions on legal matters is reserved to lawyers registered with a bar, and your product story should stay clear of that line. Please confirm how this applies to your structure with your counsel.
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