SEO & Organic Growth
SEO Consulting
We connect the SEO work your team or agency already does to business goals, then help you decide what to do next, what to drop, and who owns it.
The problem
You pay for SEO every month, and no one can explain how it connects to revenue.
Usually the work itself is fine. Content goes out, tickets close, reports land on time. But with no clear link between page groups and revenue lines, every task enters the queue with the same weight.
The common misdiagnosis is to blame the agency or buy a new tool. The gap is usually in decision-making: engineering has no room for SEO tickets, marketing and product pull apart, and reporting stops at average position.
You may recognize this
- Reports cover rankings and sessions but never mention qualified demand.
- Engineering keeps pushing back SEO tickets because the business case is unclear.
- The same recommendations roll from report to report, and nobody tracks what shipped.
How we work
Map the business onto search demand
We rank product lines by margin, sales cycle, and capacity, then tie them to demand using Search Console data and keyword research. The output is an opportunity map.
Size opportunities as ranges
Each opportunity is scored on visibility, SERP layout, competition, and build cost. Forecasts come as ranges with stated assumptions, so budget never rests on one optimistic number.
Turn the roadmap into tickets
Recommendations become tickets in Jira or your tracker with acceptance criteria and a plain reason, naming the template, the element, and the expected behavior.
Run a decision cadence
Monthly reviews log what shipped, what it did, and what comes next. Rejected ideas stay in the log with the reason, so old debates don't restart.
What we deliver
- Search opportunity map tied to business goals
- Scored 90-day roadmap
- Ready-to-build tickets with acceptance criteria
- Decision log and monthly review memo
- One-page SEO summary for leadership
How we measure
- Non-brand clicks on priority page groups, which show demand beyond existing awareness.
- Organic-sourced qualified leads or revenue, the commercial case for SEO.
- Time from recommendation to release, which exposes internal bottlenecks.
Rebalancing a B2B software roadmap
Illustrative scenario: a B2B software company sees blog traffic climb while demo requests stay flat. The review shows effort going to topics with weak buying intent while product and comparison pages sit untouched. The roadmap shifts toward those pages and the blog calendar shrinks.
Common questions
How is consulting different from hiring an SEO agency?
An agency usually does the work itself. As consultants, we set priorities and standards with you while your team or agency executes. If you need delivery too, Fratres can take that on.
Can we keep our current agency?
Yes, and that's often the most efficient setup. They keep producing while we handle prioritization and quality control, with roles written down at the start.
How soon will we see results?
That depends on crawl frequency, competition, and how fast changes ship. Technical fixes can show up within weeks, while content and authority work usually takes months. We don't guarantee rankings or traffic.
Before we work together, let's think together.
Requests are answered by the founder.