SEO & Organic Growth
SEO Audit
We find the issues actually affecting your search performance and back each one with evidence. You get a decision document: what matters, why, and in what order.
The problem
Traffic dropped, or you inherited the site, and no one can say what's actually wrong.
Automated tools produce hundreds of warnings without telling you which ones cost money. A missing alt attribute and a category page noindexed by accident can sit on the same list. Teams fix what's easy, and the expensive problem waits.
When traffic falls, the first instinct is to blame a Google update. The real cause could just as easily be a tracking change, a new consent setup, seasonality, shrinking demand, or a code release. A useful audit starts by asking whether the drop is real.
You may recognize this
- Traffic or leads fell, and everyone has a different theory.
- A previous audit left a long list and little got done.
- GA4 and Search Console disagree in ways no one can explain.
How we work
Validate the data first
We check GA4 tags, consent mode effects, Search Console property coverage, and filters. If the drop comes from measurement, work on the site would be wasted.
Build the event timeline
We overlay the traffic curve with Google update dates, code releases, campaigns, and Google Trends demand, then isolate the page groups, devices, and countries where the decline began.
Diagnose across four layers
Access and indexing, page and intent fit, authority and backlinks, and SERP change each get a review. That last layer separates clicks lost to AI Overviews or new SERP features from site problems.
Evidence log and decision session
Every finding records its data source, estimated impact, confidence, and effort, and anything unproven is labeled a hypothesis. In the readout, each finding gets an owner and a decision.
What we deliver
- Executive summary
- Evidence-backed findings register
- Impact, effort, and confidence matrix
- Owned action list
How we measure
- Findings shipped and time to ship, which show the audit left the shelf.
- Fixed page groups against control groups, which test whether the fix caused the change.
- Open hypotheses remaining, which show how much uncertainty is left.
When the site isn't the whole story
Illustrative scenario: a private school group sees organic enrollment inquiries fall in autumn and suspects a Google update. The audit finds the decline largely follows seasonal demand, while the real damage comes from a cookie banner breaking measurement and a release that noindexed the enrollment page.
Common questions
Will an audit tell us exactly why traffic dropped?
Often it can narrow the cause with strong evidence, but sometimes several causes overlap. We state a confidence level for each conclusion and keep assumptions separate from proven findings.
What access do you need?
Read access to Search Console and GA4, server logs where possible, and a list of recent releases. We don't ask for admin rights or shared passwords. Access comes as an invitation to our accounts.
How is this different from your technical SEO service?
An audit is a point-in-time diagnosis that also covers content, authority, measurement, and SERP change. Technical SEO is ongoing engineering work to fix those issues and keep them fixed.
Before we work together, let's think together.
Requests are answered by the founder.