Education & Enablement
SEO Training
We teach editors, developers, and marketing managers the SEO their role needs, on your live site, and build it into publishing and release workflows.
The problem
One person understands our SEO, and every release or content push undoes part of their work.
Search performance is shaped by people who never think of themselves as doing SEO. Editors write titles, developers change templates, product managers retire pages. The SEO specialist usually hears about it when traffic falls.
A general "intro to SEO" session won't fix that. Editors sit through rendering talk, developers hear keyword advice, and nobody has anything different to do on Monday.
AI summaries in search add a further wrinkle: old checklists feel less reliable, and teams need the judgment to tell what still matters.
You may recognize this
- Canonical, redirect, or indexing errors surface after releases.
- Editors work from keyword lists without discussing search intent.
- Only one person ever opens Search Console.
- SEO tickets sit in the backlog because developers don't see why they matter.
How we work
Diagnosis on your site first
Before writing a curriculum, we crawl your site and review Search Console data to find which errors recur and which role produces them.
Three tracks by role
Editors work on intent, page structure, and internal links. Developers cover rendering, canonicals, redirects, and performance. Managers focus on prioritization and reporting.
Exercises on live pages
Participants rework their own pages, read real crawl output, and investigate an actual traffic change in Search Console.
Checks inside the workflow
We add checks to the CMS publishing step and to your developers' definition of done, then hold periodic office hours while the habits settle.
What we deliver
- Pre-training site diagnosis
- Role-specific training materials
- Pre-publish content checklist
- Pre-release technical SEO checklist
- Search Console reading guide
How we measure
- Release-related SEO errors and how quickly they are caught, the clearest read on developer habits.
- Share of content published with the checklist, which shows whether training reached the workflow.
- Search Console issues solved without your SEO lead, which shows knowledge has spread.
- Visibility of content produced after training, read alongside behavior metrics because search results lag.
A manufacturer's catalog losing URLs
Illustrative scenario: A B2B manufacturer loses old product URLs whenever its catalog is reorganized. Editors and developers review the last page move together and trace where redirects were skipped. A redirect step joins the release checklist, and editors restructure product pages around the questions buyers actually search.
Common questions
Do developers really need their own session?
We strongly recommend it. Template and rendering issues need code-level discussion that would lose everyone else.
Does this cover AI-assisted search?
Yes, soberly. We look at how summaries may change clicks and how to make content easy to cite, without promising any formula.
Will this replace our SEO consultant?
It moves routine work in-house. Migrations, complex technical problems, and strategy calls still benefit from specialist support.
Before we work together, let's think together.
Requests are answered by the founder.