Brand & Production
Corporate Communications
We set up the communications discipline that gets important news to your employees, customers, press and investors in the right order and with the same substance.
The problem
When something important happens, your employees, customers and the press hear it at different times and in different words.
At many companies, corporate communications means a press release written after the decision is made. No one has agreed which audience hears first, who speaks, or who signs off. So staff find out from LinkedIn.
A crisis exposes the gap fastest. The statement bounces between legal and leadership while silence gets filled by rumor.
This usually gets framed as a visibility problem, and the request becomes more press coverage. What the organization lacks is more basic: a decision system for who tells whom what, and in what order.
You may recognize this
- Employees learn company news from social media.
- A short statement sits in approvals for days.
- Executives give different reasons for the same decision.
- Press calls get answered by whoever picks up the phone.
How we work
Stakeholder map and sequencing
We list stakeholder groups, what each needs to know and who owns the relationship, then set the order of every major announcement.
Topic-level message house
For each major development, one page holds the core message, supporting messages and proof points, backed by a Q&A that answers the hard questions in advance.
Spokesperson preparation
We choose spokespeople and prepare them with on-camera rehearsals and hostile-question drills.
Crisis protocol
A scenario list, holding statements, an escalation tree and an approval chain with time limits.
Annual communications calendar
Leadership messages, all-hands meetings, press content and reputation reviews run on one calendar.
What we deliver
- Stakeholder map and announcement sequence
- Message house and Q&A set
- Press kit and boilerplate
- Employee announcement templates
- Crisis manual with holding statements
- Annual communications calendar
How we measure
- Time from decision to first internal message: shows whether employees hear it from you first.
- Understanding in pulse surveys: separates a message being sent from a message being understood.
- Key message presence in coverage: shows how much of your preparation reaches the media.
- Statement approval time in crisis drills: tests whether the protocol holds under pressure.
A family business handing over leadership
Illustrative scenario: At a family-owned manufacturer, the founder is passing the CEO role to the second generation. The announcement order is set: board, managers, employees, key customers and banks, then press. A single message house and Q&A answer each group's questions while the story stays the same.
Common questions
Can you guarantee press coverage?
No. That decision belongs to editors. We prepare a story with real news value and material a journalist can use.
We aren't in a crisis. Do we still need this?
A protocol is best built in calm. During a crisis, no one has time to design an approval chain. A small drill reveals the gaps early.
How do you work with our legal team?
Legal assesses risk and we keep the text readable. The protocol states upfront when legal steps in and how long they have.
Before we work together, let's think together.
Requests are answered by the founder.