Brand & Production
Social Media Strategy
We decide which platforms you should be on and why, what you'll do there and how it connects to the business, then set up a way of working your team can sustain.
The problem
You post on schedule, and nobody can tell you whether it does anything for the business.
At many companies, the social strategy is really a calendar. Holiday posts, product shots and one creative copied across every channel fill the grid, a report shows the likes, and the month closes.
Platforms now distribute content mostly on interest signals, so follower count isn't the reliable asset it once was. A weak post reaches almost nobody, however consistently you publish.
The usual reaction is more posts or more Reels. The thing that's missing is a decision: which audience should do what, on which platform.
You may recognize this
- Holiday greetings make up most of your calendar.
- The same image and caption get copied to every channel.
- Reports stop at followers and likes.
- Sales questions in DMs and comments go unanswered.
How we work
Channel and audience audit
We review past performance by format, use social listening to hear how your audience talks, and identify platforms you should leave.
Channel roles
Each platform gets one job: for example, LinkedIn for trust with decision-makers, Instagram for proof and culture, YouTube for answers to searched questions.
Repeating series
We move publishing from one-off posts to recognizable series, with hook patterns and a cadence your team can keep up.
Community playbook
Rules for comments and DMs, tone examples, and routing so complaints and sales questions reach the right person.
Paid support and reporting
We decide which organic pieces earn paid support and tie reporting to CRM and analytics data.
What we deliver
- Channel and audience audit
- Channel role map
- Series and format guide
- Community management playbook
- Reporting framework and KPI definitions
How we measure
- Qualified actions from social: applications, inquiries or appointments show whether posts turn into business.
- Non-follower reach: shows whether content finds new audiences.
- Saves, shares and substantive comments: a better read on usefulness than likes.
- Response time on DMs and comments: shows whether community works as a customer experience channel.
A school group learning to talk with parents
Illustrative scenario: A private school group posts the same event photos on every channel. Instagram becomes a series answering parents' questions, and LinkedIn shifts to a narrative for prospective teachers. Enrollment questions in DMs get routed to the admissions office, and parental consent for student images joins the workflow.
Common questions
Do we need to be on every platform?
No. If your team can do good work on two channels, stay on two. A trending platform means nothing if your audience isn't there.
How many posts a week should we publish?
There's no universal number. We set the pace your team can hold without quality dropping. One good series does more than daily filler.
Will you manage the accounts?
Either model works. We define upfront who owns strategy, production and community, and we can build everything to be handed over in-house.
Before we work together, let's think together.
Requests are answered by the founder.