SEO & Organic Growth
International SEO
We set up the URL structure, language and country targeting, and local keyword research a new market requires, so users and search engines reach the right version in each country.
The problem
You have a foreign-language site, and the customers you want either can't find it or land on the wrong version.
Translating the Turkish site and calling the job done is the most common misstep for companies expanding abroad. People in another market use different words for the same product, look for different trust cues, and compare you against different competitors.
Hreflang gets misunderstood too. It won't get a page ranking in a new market. It only helps Google swap in the right version among pages already relevant. Domain choice, meanwhile, tends to land with IT when it belongs in the business plan: a .com.tr or .tr domain is a strong country signal for Türkiye.
You may recognize this
- Users in Germany land on the Turkish or generic English page.
- The site redirects visitors automatically based on IP address.
- Foreign pages lack local currency, shipping, and contact details.
How we work
Market viability review
For each market we weigh local-language demand, who holds the results page, which search engine dominates, and whether operations are ready.
URL architecture decision
We compare ccTLDs, subfolders, and subdomains against authority, budget, and team capacity. We avoid forced IP redirects: Googlebot mostly crawls from the US and sends no Accept-Language header, so versions can stay hidden from it.
Hreflang clusters
Every version references itself and all alternates, and Google ignores tags that aren't reciprocal. We validate ISO codes (en-GB works, en-UK does nothing) and manage clusters in XML sitemaps on larger sites.
Localization briefs
Native-language keyword research comes before translation and produces a term list and trust elements per market. Currency, shipping, legal pages, and references get adapted to local expectations.
What we deliver
- Market prioritization matrix
- URL architecture decision record
- Hreflang mapping file and sitemap spec
- Localization briefs by market
How we measure
- Clicks to the correct URL by country, which show users are reaching the right version.
- Non-brand clicks in the local language, a measure of real new demand.
- Qualified leads and conversions by market, which show the commercial return.
An equipment maker entering two markets
Illustrative scenario: a Turkish industrial equipment maker wants to sell into Germany and the Gulf. Its .com.tr site ties it to Türkiye, so the team evaluates a subfolder structure on a generic domain. German content is rewritten using the terms technical buyers actually search.
Common questions
Can a .com.tr domain be visible abroad?
It can, but you start at a disadvantage. Google treats a country-code domain as a strong signal for that country, and Search Console has no setting to change that. If foreign revenue is a real goal, a generic domain or local ccTLD is a better base.
Can we use machine translation?
As a first draft, yes. A native speaker who knows the subject should review it before launch. Mass-producing low-value pages can fall under Google's scaled content abuse policy, however they were made.
Do we need hreflang on a two-language site?
With clearly different languages like Turkish and English, Google can often sort out the versions alone, but hreflang is cheap insurance. With regional variants such as en-US and en-GB, it's essential.
Before we work together, let's think together.
Requests are answered by the founder.