Brand & Production
Photo & Video Production
We produce the images and footage your website, ads, sales and recruiting need in one planned shoot, delivered as an organized library.
The problem
You have hundreds of images, and the one you need is never among them.
Shoots usually get booked for a single need. The website is being rebuilt, a photographer comes in, the images go on the page, and the job ends. Six months later the ad team wants vertical video, HR wants office shots, and the archive has nothing usable. That's how a company ends up using stock photos to depict its own factory.
The first instinct is to look for a pricier crew. The existing images are often technically fine, though. What went missing was the planning: where each frame would run, who signed a release, which aspect ratio it was framed for.
You may recognize this
- You use stock images to represent your own team or facility.
- Horizontal footage loses its subject when cropped for vertical placements.
- Former employees appear in your best shots.
- Nobody can find the signed releases from the last shoot.
How we work
Pre-production
We write the visual brief, inventory your channels, scout locations, and lock permits and the call sheet.
Channel-mapped shot list
Every frame is listed against where it will run, with crop safety for site headers, ads and vertical video framed in.
Shoot day
We direct employees who aren't actors, record interview audio separately, and capture stills and video from the same setups.
Post-production
Selects, retouching, editing, color grade, sound mix and subtitles bring everything into one look.
Asset library
Files are named, tagged and delivered with rights expiry dates, ready for your team to search.
What we deliver
- Visual brief and channel-mapped shot list
- Retouched photo set
- Graded, subtitled video edits in each channel format
- Signed talent and location releases
- Tagged asset library
How we measure
- Frames still in use months after the shoot: tests how well the plan matched real demand.
- Decline in stock image use: tracks the move to your own visual language.
- Time to find an approved asset: shows whether the library works.
- Click and view performance by asset in campaigns: tells you which scenes land.
Four needs from one shoot
Illustrative scenario: A food manufacturer is sourcing visuals separately for a new website, a trade show booth, a B2B sales deck and blue-collar job ads. One shot list covers a two-day shoot of the production line, team portraits and interviews, and each department pulls its own formats from the library.
Common questions
Can our own employees appear on camera?
Yes, and they're often the most credible choice. We interview them instead of handing over a script, and we collect written releases before the shoot.
How does this differ from a commercial film?
A commercial film carries one idea through a script and a director's vision. This service builds the visual stock your brand draws on every day.
Can we use the footage in paid ads?
Yes, if usage, duration and territory are agreed upfront so talent, music and location rights match. Expanding rights later usually costs more.
Before we work together, let's think together.
Requests are answered by the founder.