Brand & Production
Podcast Production
We define what your podcast promises and to whom, plan the season, run recording and audio post-production, and prepare each episode for distribution.
The problem
The podcast idea excited everyone at first, and by episode six nobody wants to record.
Company podcasts usually launch without a format. The intent is clear enough, a chance to talk with your experts, but no one has answered why a listener would come back next week. Guests get picked by availability, and episodes drift into promotion delivered in corporate language.
Download counts can mislead you here too. A company podcast rarely needs a large audience. A small group of decision-makers in the right sector who finish every episode can be worth more than a big pile of casual plays.
You may recognize this
- Episode topics depend on who happens to be free that week.
- Guests talk like the company brochure.
- Remote recordings echo, and volume shifts between episodes.
- Episodes are never used again after publishing.
How we work
Show bible and pilot
Target listener, promise, format, length and cadence go into one document, and we record a pilot before committing to a season.
Season plan and guest pipeline
Topics are arranged into a season arc, guests are listed, and each one gets a pre-interview.
Host prep and recording
We write run sheets and rehearse with the host. Remote guests record locally on their own device, so each voice arrives as a clean, separate track.
Audio post-production
Story edit, noise cleanup, loudness mastering, music and intro, plus a full transcript.
Distribution and reuse
RSS feed, Spotify and Apple Podcasts setup, show notes, short clips, and articles drawn from the transcript, so each episode works across several channels.
What we deliver
- Show bible and pilot episode
- Season plan and guest list
- Edited and mastered episodes
- Intro, outro and sound identity
- Show notes and transcripts
- Short clips for social channels
How we measure
- Episode completion rate: a better indicator than downloads of whether people stay.
- Follower growth and repeat listening: shows whether the show is becoming a habit.
- Mentions in sales conversations: qualitative evidence that it reaches the right people.
- Relationships built with guests: an often overlooked return on B2B podcasts.
A short show for in-house counsel
Illustrative scenario: A mid-sized commercial law firm plans a short podcast for in-house counsel, with each episode covering one legislative change. Because Turkish bar rules restrict advertising, promotional language is stripped from the run sheets, and partners sign off on the content before recording.
Common questions
How many episodes before we can judge it?
Think in seasons. We plan a short, closed season and decide on continuing at the end, based on data and guest interest.
Do we need video?
If YouTube and social clips are important channels for you, yes. Set, lighting and editing raise the cost, though. If guests tense up on camera, audio-only may give you better conversations.
Do we need a studio?
No. A quiet room and the right setup can produce a strong recording at your office.
Before we work together, let's think together.
Requests are answered by the founder.