SEO & Organic Growth
Enterprise SEO
When many teams, brands, or platforms share one web presence, SEO can't depend on a few individuals. We set up ownership, standards, and release checks so search performance survives reorganizations.
The problem
One team spends months earning search visibility, and another team's release wipes it out in a day.
In a large organization, nobody holds the whole of organic search. Product, engineering, communications, legal, country teams, and agencies all touch the same pages, yet each answers for only a slice of the outcome.
Companies often read this as a talent gap and hire an SEO lead. Without authority over releases or templates, that person ends up documenting damage after the fact. The fix is to build search requirements into how software ships and how content gets approved.
You may recognize this
- Pages from different business units compete for the same queries.
- The same SEO defects return after every release.
- Subdomains and CMS instances have drifted from any common standard.
How we work
Ownership mapping
We build a RACI by template, subdomain, and content type, showing who decides, who builds, and who gets told. Areas with no owner often hold the biggest losses.
Template inventory and segmentation
We segment crawl data by template and pipe Search Console's bulk data export into BigQuery. Free of the interface's row limit, you can analyze by business unit and page type.
SEO in the delivery pipeline
We add search criteria to the definition of done and CI checks for canonicals, meta robots, hreflang, and status codes. Staging crawls become routine for major releases.
Shared standards in the design system
Rules for headings, structured data, and internal links go into design system components and CMS fields, so teams meet the standard by default.
What we deliver
- Governance model and RACI
- Template inventory and priority matrix
- SEO criteria for the definition of done
- CI and staging test suite
- BigQuery data model and leadership dashboard
How we measure
- SEO defects reaching production, the most direct test of whether standards hold.
- Time from finding to fix, which exposes organizational friction.
- Non-brand visibility by business unit, which shows where investment should go.
Aligning a multi-site hospital group
Illustrative scenario: a private hospital group runs a separate subdomain and agency for each city. Treatment pages compete with one another, and medical content follows different approval paths. The group forms a central SEO council, defines shared templates, and moves clinical content into one review workflow.
Common questions
Should enterprise SEO sit in-house or with an outside partner?
At scale, decision rights and daily ownership belong in-house. Outside specialists help set up the model, support hard technical calls, and audit independently. We aim to hand the structure over to you.
Subdomains or subfolders for business units?
Google says it can handle both, so decide based on how related the content is and whether the platforms are separate. Subfolders are usually simpler to manage.
Legal review slows everything down. What can we do?
Classify changes by risk. Low-risk template updates can run on pre-approved rules, while health or financial claims still get full review. Waiting time falls and the audit trail stays intact.
Before we work together, let's think together.
Requests are answered by the founder.